+33[0] 6 19 58 54 31
hey@barony.fr
Paris 17, rue la Boétie
Lyon 3, rue Etienne Richerand
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Local development that makes sense
A member of national property network PROCIVIS, and formerly known as Crédit Immobilier de France, CIFV is now an all-round player in the housing sector with 11 distinct brands.
Assist CIFV’s change process, in terms of the parent brand’s territory and its sub-brands’ strategy.
Comprehensive support to simplify the customer experience, through a strategy of harmonised communications and appropriate recommendations.
A strategic recommendation to cut the number of sub-brands from 11 to four. A structured and redefined group identity. Messaging that puts local communities front and centre, and establishes the independence of the house of brands. People-centric, inclusive, real iconography. Reaffirmed graphic guidelines. The result? A bold and harmonised territory that spans all the sub-brands.
+33 6 19 58 54 31
lbillot@barony.fr
Luc Billot
new business France
+41 79 378 49 12
jbduvaud@barony.fr
Jb Duvaud
new business Switzerland
