+33[0] 6 19 58 54 31
hey@barony.fr
Paris 17, rue la Boétie
Lyon 3, rue Etienne Richerand
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An iconic brand in plastic containers, Gilac has a proud history of top-drawer advertising that has earned it a robust reputation among manufacturers, farmers and restaurant professionals.
Refresh Gilac’s territory to modernise its image, but without impairing its authentic, professional credentials.
Brand storytelling, tone of voice, graphic guidelines – an in-depth overhaul based on solid foundations.
An offbeat and slightly cheeky tone, where words play and popular sayings help enhance the proposition. Simple, up-to-date imagery that tells it how it is. And a crisp typeface with an industrial flavour. In sum, a totally new territory fusing excellence and a modern vibe – deployed across print posters, publications and social media.
+33 6 19 58 54 31
lbillot@barony.fr
Luc Billot
new business France
+41 79 378 49 12
jbduvaud@barony.fr
Jb Duvaud
new business Switzerland
