A women’s footwear brand created by Loïc and Virginie, whose love for each other is matched by their passion for their work. Indémodable is for every woman who’s unafraid to be self-assertive, from head… to toe.
THE BRIEF
A complete overhaul. Why? To make Indémodable an identified and identifiable brand, from stores to social media, courtesy of positioning and content with extra soul.
Expertise mobilised
BRANDING
Positioning, logo, editorial identity: all new, all wow.
SOCIAL MEDIA
Strategy and creation of photo & video content to light up different bits of the internet.
In-store promotion
A full PoS kit, from art direction to copywriting to 3D design.
A unique and legendary football club, Saint-Etienne has known glory and failure, but has always been buoyed by its impassioned, multi-generational community of supporters.
Barony's solution
Help the club to evolve its territory, through a public consultation that unites and mobilises its supporters around the act of designing a new logo, while repositioning the club’s messaging on CSR topics.
EXPERTISE MOBILISED
Strategy
A piece of 360° thinking to build and lead a collaborative campaign that would resonate among Le Peuple Vert.
BRANDING
A new logo plus new graphic and editorial guidelines fusing fervour and authenticity.
DATA
We processed the input gathered from supporters – and they had lots to say.
A public consultation that sparked massive buy-in.
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ALUVY
BARBECUES WITH SIZZLE TO SPARE
the client
A brand of designer barbecues and outdoor equipment, Aluvy fuses character-packed style, a robustly eco-friendly mindset, and an unapologetically upmarket vision.
the brief
Devise a comprehensive support package to define, establish and promote the brand with the aim of making it a Made in France design pacesetter, all in a creative and authentic way.
expertise mobilised
BRANDING
Distinctive positioning, striking visual identity, proprietary messaging – the full monty.
Strategy
A box of good ideas, from editorial line to influence, to make the brand shine.
Content production
Artistic direction, shoot and post-prod. Nothing’s too good for the networks.
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