+33[0] 6 19 58 54 31
hey@barony.fr
Paris 17, rue la Boétie
Lyon 3, rue Etienne Richerand
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A product launch that thinks big
In a sense, Renault Trucks is the cousin of carmaker Renault Automobile. It’s the companion of professionals on all their journeys, and throughout their daily working life.
Support the launch of Renault Trucks’ new Trafic Red Edition, dedicated to tradespeople and artisans: a light, customised vehicle for those who want professional quality and services.
Instil the Red Edition reflex in tradespeople and artisans, through an international 360 campaign making Renault Trucks’ new Trafic the utility vehicle that professionals prefer.
A multilingual and multi-channel action plan. An On/Off European launch campaign across all media – print posters, in-store promotion, social media content, an event-led website, and a mailshot to a qualified contact list. All in French, English and German. The heavy artillery, basically.
+33 6 19 58 54 31
lbillot@barony.fr
Luc Billot
new business France
+41 79 378 49 12
jbduvaud@barony.fr
Jb Duvaud
new business Switzerland
