An arabica with roar power
A Mexican coffee brand that highlights the riches of its Maya terroirs, Black Jaguar aspires to conquer the world with a simple yet powerfully flavoured range.
Support the launch of the brand’s 100% arabica pouches on the European market, via a campaign that combines Parisian elegance and Maya myths.
Creative concept, imagery, copywriting, film direction. The works, ranging from poster to screen.
A strong creative proposition blending history, fashion and wildlife. An inspiring, impactful slogan. A film with a mystical vibe, prominently featuring the product and the brand’s territory. A campaign that brings out the big cat slumbering in all of us.