+33[0] 6 19 58 54 31
hey@barony.fr
Paris 17, rue la Boétie
Lyon 3, rue Etienne Richerand
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A long-standing mobile phone maker, Nokia has tasted life in the centre of the podium, then the travails of a market increasingly pressured by evolution and competition. But without ever losing its reputation or legitimacy.
Run the international launch of Nokia’s new range of laptop computers, by harnessing its strengths: accessible prices and reliable products.
A multi-channel launch strategy across print, display and in-store promotion. The whole shebang.
A simple insight: Nokia’s laptop doesn’t claim to be the next Macbook, but it’s a reliable and efficient product underpinned by the reputation of a brand that has always been part of our lives in some way. An international 360 campaign spanning print and video, in stores and the digital space.
+33 6 19 58 54 31
lbillot@barony.fr
Luc Billot
new business France
+41 79 378 49 12
jbduvaud@barony.fr
Jb Duvaud
new business Switzerland
